Veteran-Owned.

Mission-Driven.

Co-Founded by U.S. Military Veteran Joshua Roar — built on discipline, integrity, and leadership.

Group of nine soldiers in camouflage uniforms posing in front of military vehicle.

Joshua Roar is a U.S. Army veteran and former Combat Engineer with two deployments to Afghanistan. His military service instilled in him a strong foundation of leadership, discipline, and resilience—principles that continue to guide his personal life and entrepreneurial ventures.

Following his military career, Joshua earned a Master’s degree in Exercise Physiology with a specialization in Strength and Conditioning. Over the years, he has built a distinguished coaching career, working with a wide range of individuals and organizations. His experience includes roles at West Chester University, Villanova University, the University of Kentucky, Maui High School, and within the private sector. He also served as a military performance contractor, training elite F-15E fighter pilots.

Driven by a passion for leadership, performance, and purposeful living, Joshua co-founded Steele Roar—an initiative focused on building high-impact solutions that reflect strength, integrity, and authenticity. Joshua is committed to helping others pursue excellence and live with intentionality with the team of Steele Roar.

 We’re Committed to Veterans

  • Illustration of two men in suits shaking hands, one wearing a military uniform with a star on the hat.

    Support and partner with fellow veteran-owned businesses

  • Silhouette of a person in a suit and tie working at a computer with three people in front of the screen, representing a virtual meeting or online communication.

    Advocate for veteran leadership in business

  • Silhouette of a man in a suit and tie pointing at a line graph on a display, with another person watching.

    Provide coaching and consulting to veteran entrepreneurs

  • A silhouette illustration of a healthcare worker with a star on their cap, a hand holding a heart with a dollar sign, and another person in the background.

    Contribute to organizations serving the military community

For Veterans, I believe leadership is shaped by years of service, where strategy, resilience, and purpose were not just values — they were survival tools.

Today, those same principles drive Steele Roar’s mission: helping leaders, teams, and organizations thrive with clarity and confidence.

Joshua Roar, Co-Founder

Are you a Veteran or Veteran-Owned Business?

Let’s collaborate to amplify your impact.

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